The Mount St. Joseph University marketing team was announced as a finalist for the Higher Education Marketing Team of the Year Award by the American Marketing Association (AMA) Foundation.
CINCINNATI – The Mount St. Joseph University marketing team was announced as a finalist for the Higher Education Marketing Team of the Year Award by the American Marketing Association (AMA) Foundation.
The AMA Higher Education Marketing Team of the Year Awards honor extraordinary leadership and achievement in higher education marketing.
“It is quite humbling and an honor for Mount St. Joseph University to be recognized in the final three on a national level for outstanding marketing work. It serves as a testament to the University and the team, many of whom are Mount St Joseph alumni, for their hard work and creativity,” said Jeff Wampler, vice president of marketing and communications.
“The increase in brand awareness, consumer engagement with the brand, and university enrollment are encouraging,” Wampler added.
According to the AMA Foundation, the Mount St. Joseph University marketing team created, launched, and delivered a vision to become a high-performance marketing organization. The team identified and leveraged a brand-building model in early 2020 to assess the competitive landscape and identify opportunities in the marketplace. They also created customer personas, a brand equity pyramid, and brought forward and delivered innovative strategies with creativity and excellence.
The new “Climb Higher at the Mount” recruitment campaign; the creative “Heart of a Lion” initiative recognizing Mount students, faculty, and staff that go above and beyond; the multiple branding initiatives creating excitement around campus; and the clever mascot change from a Lion to “Cicada Buzz” as an April Fool’s day prank were highlighted as key innovative initiatives for the brand.
“Our Marketing team has delivered a number of creative ideas that have been a step-change in how we show up on campus and in the marketplace. The team has brought outstanding innovative thinking that has generated more excitement, interest, and energy around our wonderful University,” said University President H. James Williams.
The marketing work has helped deliver a +16% brand awareness growth, a +27% website traffic growth, and +13% first-year enrollment growth (including +31% growth in new diverse student enrollment) for the university.
The winner will be announced in November at the 2021 Symposium for Marketing of Higher Education in Denver, Colorado. Conference attendees will decide the winner, and the winning team will be announced onsite at the conference.
About the Mount
As a Catholic institution rooted in the values of the Sisters of Charity, Mount St. Joseph University excels at serving the common good. Undergraduate, graduate, and doctoral students at the Mount are inspired to think beyond the classroom and redraw the bounds of what’s possible for their futures. This is accomplished through individualized educational experiences, a safe, secure campus environment, and an all-in commitment from faculty and staff to inspire students to reach their highest potential. The Mount fosters life-long learners who serve, care, and contribute to the world beyond their front doors. To find out more, visit: www.msj.edu.
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