Consumer Behavior
Marketing Management
Market Research
International Marketing

Co-op and service learning immerse students in the real world and provide rich opportunities for experiential learning and the application of skills and knowledge learned in the classroom. Students work under the supervision of a faculty member and an agency professional in a variety of non-profit and for-profit organizations and community partners.

Business students are encouraged to take advantage of co-op opportunities and a variety of career services and programs available through the university Career and Experiential Education Center. 

Accounting Major
Communication & New Media Major
Financial Economics Major
Management & Leadership Major
Sport Management Major

Minors:

Graduates with a major in marketing will be able to analyze business situations and make creative, logical, and ethical decisions. They will be skilled users of technologies as used in business, be able to communicate effectively in business situations, have a current and broad-based knowledge of business, and be able to apply awareness of global and social issues in the business environment. Graduates will be able to explain the interaction of the elements of the marketing mix, that is, product, price, promotion, and place that are used by the marketing manager to identify and solve problems and to develop marketing strategy. They will be able to analyze the role of marketing in a firm or organization and identify opportunities to support and interact with other functions in the firm or organization. Lastly, they will be able to identify target markets for goods and services through analysis of consumer needs, wants, and interests and do so in a legal and ethical way.

Students majoring in marketing can pursue a career in a variety of fields including:

Brand and Product Management
Advertising
Market Research and Analytics
Sales, Promotion, and Event Planning
Retail Merchandising
Public Relations