Marketing enhances an important professional skill for majors in business or other disciplines.
Marketing is particularly valuable to students in business-related and creative fields like:
- Business Administration
- Interior architecture and design
- Interactive media
- Design and computing
- Graphic design
- Sport management
The marketing minor includes 21 credit hours of marketing coursework. If you take Market Research, an additional three hours in Statistics is required.
Courses include Introduction to Business, Principles of Microeconomics, Principles of Marketing, Consumer Behavior, Marketing Communication Management, Advertising, Direct Marketing, Principles of Retailing, Marketing Management and more.
News and Updates
New for Fall 2014: Organizational Leadership Degree Completion Program and MBA Program offered on Saturdays.
Stay up to date with the most recent marketing program news and events; visit the department of business administration page.